Senior Demand Generation Manager

Role overview

Senior Demand Generation Manager (remote, anywhere in the world). Own TestGorilla’s primary acquisition lever: a multi-six-figure monthly Google Ads investment, and the systems that convert ad spend into measurable revenue.

Responsibilities

• Own demand generation targets across paid and organic channels.
• Manage and scale paid spend in Google Ads (Search, Performance Max, Display, YouTube) and explore adjacent/AI-native acquisition opportunities (e.g., advertising on ChatGPT and similar platforms).
• Set channel mix, budget allocation, and account structure to hit MQL, SQO, and pipeline goals.
• Build and own source-of-truth reporting across the funnel, including:
  • SQL, dashboards, attribution modeling, and incrementality testing
  • Evidence-based optimization (not platform-only screenshots)
• Own the roadmap for paid landing pages, ad creative, and offers; run rapid A/B tests with proper statistical rigor.
• Design and own automated nurture workflows and enrichment infrastructure using:
  • n8n, Make, HubSpot, Clay
• Partner with Sales and RevOps on lead quality and conversion by campaign; present results and recommendations to marketing/GTG leadership.
• Stay current on ad platform, AI ecosystem, and privacy changes; turn wins into repeatable automated systems.

Requirements

• Strong written and verbal English communication.
• Proven performance/growth marketing experience with hands-on ownership of a Google Ads budget of at least six figures per month (B2B SaaS preferred).
• Demonstrated ability to scale spend while maintaining or improving CAC and ROAS.
• Deep expertise in the Google Ads stack: Search, Performance Max, Display, YouTube, Smart Bidding, conversion tracking, and Google Tag Manager.
• Hands-on experience with Clay and HubSpot (or comparable CRM) plus GA suite.
• Strong understanding of funnel and unit economics: CAC, LTV:CAC, ROAS, payback period, cohort analysis.
• Comfort with experimentation design: significance testing, sample sizing, and honest interpretation.
• Hands-on experience using AI/LLM tools (Claude, ChatGPT, or similar) to build real growth workflows (e.g., lead scoring/automation logic).
• Ownership mindset (treats the budget like their own P&L; ships dashboards, workflows, and tests; works well with ambiguity and fast iteration).

Nice-to-haves

• Interest in or experience with AI-native advertising approaches (e.g., ChatGPT/AI platforms).