Senior Demand Generation Manager - EU/UK

Role Overview

Senior Demand Generation Manager (EU/UK) at Marqeta. Lead end-to-end demand generation strategy across global sales segments (North America and EMEA), building full-funnel programs to drive qualified pipeline for commercial and enterprise sales, with a strong focus on B2B Enterprise and ABM-style motion.

Responsibilities

• Own demand generation strategy and performance across North America and EMEA, driving KPIs such as:
  • Target account engagement
  • Intent progression
  • Pipeline generation
• Directly manage and develop a Demand Generation Manager (priorities, performance reviews, coaching to pipeline outcomes).
• Plan, execute, and optimize integrated demand generation campaigns across regions, adapting for country and segment nuances.
• Own strategy across channels including:
  • Paid media (Google, LinkedIn, Reddit, programmatic)
  • Events
  • Media partnerships
  • Email
  • SEO/AEO
  • Outbound prospecting support
• Partner closely with ABM, marketing automation, and sales enablement to deliver pipeline.
• Act as a key strategic partner between sales and marketing leadership by translating field insights and campaign data into program recommendations.
• Establish and lead a structured testing agenda; share insights to inform broader marketing strategy.
• Partner with marketing operations to ensure accurate tracking, attribution, and reporting across regions.
• Provide regular reporting on regional and global program performance to marketing and sales leadership.

Requirements

• 8+ years of experience in B2B demand generation, performance marketing, or growth marketing.
• Experience managing or mentoring others.
• B2B enterprise sales motion experience, including ABM campaigns that moved accounts from net-new to closed won.
• Strong demand strategy across paid media, events, SEO/AEO, and outbound support across the full sales funnel.
• Strong analytical and testing mindset; ability to interpret marketing data and influence cross-functional action.
• Comfortable operating in ambiguity and building programs from scratch.
• Hands-on experience with Salesforce and Marketo (or similar automation platforms).
• Strong commercial mindset for connecting marketing activity to revenue outcomes.

Nice to Have

• Experience in fintech, SaaS, or embedded payments.
• Familiarity with Demandbase, Google Ads, GA4.
• Experience with GTM automation and AI marketing technologies.
• Experience with Named Account Lists and Look-Alike lists.

Location / Working Model

• Hybrid role: must be based within 35 miles of the London office.
• On-site 2 days per week: Tuesday and Thursday; remote flexibility the other days.