Senior Demand Generation Manager

Role Overview

As a Senior Demand Generation Manager at AuditBoard, you will lead integrated demand generation programs and drive marketing-sourced and marketing-influenced pipeline. You’ll collaborate across teams, run multi-channel campaigns, and use performance data to inform strategy and recommendations for senior leadership.

Responsibilities

• Own demand generation strategy to support revenue goals through marketing-sourced and marketing-influenced pipeline.
• Develop and execute integrated, multi-channel campaigns across channels such as:
  • Digital advertising
  • Content syndication
  • Email
  • Webinars
  • Other related demand-gen tactics
• Analyze and optimize performance using metrics such as pipeline contribution, attribution, and ROI to identify improvements.
• Present insights to senior leadership and help guide program effectiveness.
• Partner with Sales and executive stakeholders to align on outcomes and drive business results.

Requirements

• 5–7+ years of B2B SaaS demand generation or integrated marketing experience with increasing ownership of strategy and outcomes.
• Strong analytical mindset and ability to optimize programs using performance data.
• Proven cross-functional leadership and the ability to manage multiple high-impact initiatives.
• Deep understanding of enterprise buying committees, complex sales cycles, and full-funnel marketing.
• Advanced experience with marketing automation and CRM platforms, specifically Marketo and Salesforce.
• Demonstrated success building integrated programs that generate qualified pipeline and influence revenue.
• Excellent communication and presentation skills with experience sharing results and recommendations with senior leadership.

Nice to Have

• Experience marketing enterprise SaaS.
• Familiarity with GRC / Risk / Compliance / Audit / Security / IT/Cyber buyer personas (strong plus).
• Experience balancing strategic planning with hands-on execution and experimentation.