Senior Data & Analytics Product Owner (m/f/d)

Role overview

Yepoda is hiring a Senior Data & Analytics Product Owner to join its growing Data team. You will partner closely with the Head of Data & Technology to define, align on, and deliver data and analytics products that translate into real commercial outcomes.

Responsibilities

• Own the company-wide analytics function, including:
  • KPI framework and reporting cadence
  • BI tooling and glossary
  • Decision-support and reporting standards
• Own the data initiatives product delivery roadmap for the central Data analytics team.
• Translate business questions from Marketing, Operations, Finance, and other stakeholders into:
  • Scoped, prioritized data products
  • Repeatable analyses (e.g., CAC/LTV, channel mix, contribution margin, cohort behavior, inventory turnover)
• Write product requirements, user stories, and acceptance criteria so data engineering/analytics teams can deliver without ambiguity.
• Close the gap between business needs and what the team can build.
• Lead discovery and drive experimentation with stakeholders for new data capabilities, including:
  • Self-serve analytics tooling
  • ML-powered features

Requirements

• 3–5 years in a product management / product owner role in BI, Analytics, or closely adjacent work (D2C, e-commerce, or consumer brand).
• Strong business acumen; you focus on impact.
• Deep understanding of D2C metrics such as CAC, LTV, CIR/ROAS, contribution margin, cohort analytics, and marketing attribution.
• Excellent communication and stakeholder management skills.
• Proven ability to operate at C-level, converting fuzzy questions into clear, defensible analysis.
• Comfortable working in ambiguity and moving fast in a startup environment.
• Fluent English (written and spoken).

Nice to have

• Familiarity with modern data stack concepts (e.g., data warehouses, self-serve analytics tools, ML pipelines).
• Experience writing SQL and/or working with data/AI tools such as Omni and Claude.

Work model & location

• Hybrid working
• Office in Berlin (Prenzlauer Berg)