About the role

Role Overview

Senior Data Analyst at Scorpion, focused on understanding and improving organic search performance across a large portfolio of local and enterprise clients. The role blends measurement, analysis, and strategic insight, partnering with product and SEO/optimization leadership to turn findings into clear recommendations.

Responsibilities

Analyze performance data across a diverse client portfolio to identify trends, patterns, and opportunities
Own and evolve portfolio-level performance reporting, including dashboards and scorecards
Build and maintain benchmarking frameworks to compare performance across verticals
Define and standardize KPIs to ensure consistency across teams
Evaluate the effectiveness of strategies and product capabilities; identify what drives the strongest outcomes
Conduct post-launch analyses for product and strategy updates impacting performance
Support emerging measurement needs for AI-driven search (e.g., AI-assisted visibility, entity coverage, local signals)
Partner with Product, Data, and Engineering teams to improve data quality and expand access to meaningful signals
Translate complex data into clear narratives and recommendations for technical and non-technical stakeholders
Proactively surface insights that influence product direction and business strategy

Requirements

4+ years of experience in data analytics, digital marketing, product development, or a related field
Strong emphasis on data mining to inform product decisions
Experience working with large datasets and producing actionable insights
SEO fundamentals: technical, on-page, off-page, and local search; familiarity with AI search is a plus
Experience building dashboards and reports for a range of stakeholders
Clear, effective written and verbal communication
Ability to work independently, manage multiple priorities, and maintain data accuracy/consistency

Nice to Have

Bachelor’s degree in Marketing, Business, Data Analytics, Communications, or related; STEM degree a plus
Experience in agency, SaaS, or SMB-focused environments
Intermediate SQL and data visualization tools (e.g., Tableau or similar)
Familiarity with Google Analytics GA4, Google Search Console, SEMrush/Ahrefs/Moz, and BrightLocal
Experience with Python or automation tools

Reporting Line

Reports to the SVP of Product and Optimization.

About Scorpion

Scorpion is a technology-led provider of services and tools that help local businesses thrive. It combines AI support with teams of local experts to help customers understand local market dynamics and optimize marketing performance across channels like SEO, advertising, reviews, and messaging.

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