Senior Data Analyst

Role Overview

Scorpion is hiring a Senior Data Analyst to improve organic search performance across a large portfolio of local and enterprise clients. The role focuses on measurement, analysis, and turning insights into actionable recommendations to inform product strategy, product marketing, and optimization.

Responsibilities

• Analyze performance data across a diverse client portfolio to identify trends, patterns, and opportunities
• Own and evolve portfolio-level reporting, including dashboards and scorecards
• Build and maintain benchmarking frameworks across key verticals
• Define and standardize KPIs to ensure consistency across teams
• Evaluate the effectiveness of strategies and product capabilities to determine what drives the strongest outcomes
• Run post-launch analyses for product and strategy updates that impact performance
• Support emerging areas such as AI-driven search measurement (e.g., AI-assisted visibility, entity coverage, local signals)
• Partner with Product, Data, and Engineering teams to improve data quality and expand access to meaningful signals
• Translate complex data into clear narratives and recommendations for technical and non-technical stakeholders
• Proactively surface insights that influence product direction and business strategy

Requirements

• 4+ years of experience in data analytics, digital marketing, product development, or related fields (emphasis on data mining for product decisions)
• Bachelor’s degree in Marketing, Business, Data Analytics, Communications, or related (STEM degree a plus)
• Experience working with large datasets and translating results into actionable insights
• Strong SEO fundamentals (technical, on-page, off-page, and local search); familiarity with AI search is a plus
• Experience building dashboards and reports for multiple stakeholders
• Ability to communicate clearly (written and verbal) and manage multiple priorities independently
• Strong analytical/problem-solving skills and attention to data accuracy and consistency

Nice to Have

• Experience in agency, SaaS, or SMB-focused environments
• SQL and data visualization tools such as Tableau (intermediate level)
• Familiarity with Google Analytics GA4, Google Search Console, SEMrush/Ahrefs/Moz, BrightLocal (or similar)
• Experience with Python or automation tools