About the role

Role Overview

Senior Data Analyst, Product Analytics (Data & Analytics)

ShopMy is looking for a Senior Data Analyst to partner with Product, Engineering, and Design as a dedicated analytics resource. The role focuses on defining what “success” looks like, ensuring the right behaviors are tracked, validating launches, and translating analysis into clear product decisions.

Responsibilities

Own product analytics for key product areas: define success criteria, tracking requirements, and measurement plans from discovery through launch and optimization.
Build and maintain data models, dashboards, and analyses to make adoption, conversion funnels, user behavior, product performance, and opportunities clear and actionable.
Validate launches and monitor live products with alerts and quality checks to catch instrumentation gaps, regressions, anomalies, and data issues early.
Run deep-dive analyses to identify, quantify, and prioritize opportunities that improve product performance and drive business impact.
Design and evaluate experimentation/measurement strategies, including A/B testing, incrementality, and attribution.
Audit and improve product tracking across web and mobile sources, events, and transformations; collaborate with Data Infrastructure and Engineering to resolve gaps and build required models/pipelines.
Measure and improve AI-powered products, including developing AI-enabled analytics that can continuously monitor performance and surface insights.

Requirements

Strong technical depth with the ability to think in SQL.
Experience building data models, dashboards, and analytical outputs that tell a clear story.
Ability to analyze user behavior, conversion funnels, and product performance.
Strong product intuition and judgment to ensure results reflect the right business question and user behavior.
Ability to trace and resolve issues when data is missing, inconsistent, or misleading.

Nice to Have

Experience with AI-powered product analytics and/or using AI to multiply analytical output.
Familiarity with web/mobile event tracking and data instrumentation quality.
Experience with incrementality and attribution methodologies.

About Teli Labs

ShopMy is transforming e-commerce by building infrastructure for human-led curation at scale. It powers performance-driven creator programs and enables brands and creators to partner directly, using trusted recommendations to drive discovery across a multi-sided marketplace.