Senior Data Analyst, Marketing

Role overview

Join Spring Health’s Business Intelligence organization as a Senior Data Analyst (Marketing). You’ll partner with the Marketing team to define KPIs and build reporting and analytics that help measure progress toward the mission of eliminating barriers to mental health.

Responsibilities

• Partner with Marketing to build, maintain, and improve reporting infrastructure for provider experience metrics and related KPIs.
• Create dashboards and data visualizations enabling non-technical marketing users to understand trends and drill into drivers of metric changes.
• Collaborate with data science to investigate major trends and identify what drives changes.
• Ensure downstream teams can use analytics via training, documentation, and support for dashboards and data products.
• Deliver accurate, consistent reporting by aligning metrics with cross-functional stakeholders.
• Work with analytics engineering to maintain core data models in dbt supporting these metrics.
• Measure marketing campaign effectiveness and optimize engagement.
• Explore attribution models across the marketing funnel.
• Quantify marketing spend and efficiency across channels.

Requirements / What you’ll be doing (success criteria)

• Enable Marketing to meet its KPIs and reduce manual data pulling.
• Produce dashboards/analyses that deliver ongoing value, tracked via proxy measures such as monthly active users and dashboard views.
• Contribute to the foundational data model by improving/adding to existing structures (content truncated in source).