Senior Data Analyst (Marketing Analytics)

Role overview

Senior Data Analyst (Marketing Analytics) is a high-impact, hands-on senior individual contributor role focused on uncovering what drives growth and turning complex analysis into clear, commercially meaningful actions. You’ll work closely with paid media, CRM, and lifecycle marketing teams to provide trusted insights and influence decisions across measurement, investment, optimization, and growth.

What you’ll be doing

• Partner with marketing teams to deliver actionable insights on performance across channels, including Google, Meta, social, and CRM
• Analyze marketing spend and outcomes to support optimization and better decision-making
• Own and evolve GA4 setup to ensure robust tracking and meaningful performance metrics
• Work with CRM teams to analyze lifecycle journeys, retention, and engagement across multiple data sources
• Own marketing data requirements and collaborate with Analytics Engineers to ensure data models and dashboards meet business needs
• Lead development of advanced measurement beyond basic attribution, moving from LTV and CAC toward incrementality
• Communicate insights via dashboards, presentations, and discussions with senior stakeholders

Requirements

• Experience with digital analytics, ideally in a fast-paced or growth-focused environment
• SQL hands-on experience (must)
• Comfortable building relationships with non-technical stakeholders across marketing
• Experience collaborating with data/analytics engineering teams to define requirements and translate insights into action
• Strong communication skills to explain complex analysis simply and practically
• Self-starter who can navigate ambiguity and work independently

Nice to have

• BigQuery, GA4, Looker, Google Sheets
• Experience with Braze or similar CRM platforms