Senior Data Analyst, Marketing Analytics

Role Overview

Senior Data Analyst, Marketing Analytics (GitLab) You’ll partner with Marketing leadership to shape how GitLab measures, models, and improves marketing performance. This is a high-visibility role focused on attribution, inbound funnel analysis, target setting, and campaign measurement.

Responsibilities

• Act as a trusted advisor to senior Marketing and Developer Relations leaders with data-driven insights for strategy and go-to-market decisions.
• Build and scale proactive insights across Marketing, including:
  • experimentation
  • connecting marketing credit from initial touchpoints to annual recurring revenue (ARR)
• Measure the impact of community programs and developer advocacy on awareness, adoption, and pipeline.
• Evaluate demand generation effectiveness, including:
  • trial conversion analysis by segment
  • lead scoring optimization
  • outreach platform performance
• Partner with Analytics Engineering and Data Platform teams to translate business questions into technical requirements and support reliable delivery.
• Help evolve multi-touch attribution (attributed metric definitions and reporting implementation).
• Support annual planning in partnership with Sales, Finance, and Product leadership.
• Use AI-enabled analytics workflows via GitLab Duo Agent Platform, Claude with MCP, and Glean to improve how insights are developed and shared.

Requirements

• 5+ years experience as a data analyst or analytics engineer, preferably in B2B marketing analytics or large-scale analytics consultancy work for similar companies.
• Strong SQL skills.
• Ability to turn complex data into clear narratives for senior stakeholders.

Nice to Have / Additional Signals

• Familiarity with dbt and analytics modeling in Snowflake.
• Experience with attribution, funnel analytics, and experimentation measurement in marketing contexts.