Senior Data Analyst I, Marketing (Alma)

Role overview

Senior Data Analyst I, Marketing (Alma) is a high-impact individual contributor position responsible for owning the Marketing data reporting layer and serving as a principal data authority for Growth, Performance Marketing, and Lifecycle teams. You will translate executive business goals into scalable data assets and act as the technical bridge between Marketing leadership, Data Engineering, and Data Science.

Outcomes (first 12 months)

• End-to-end domain ownership: Own the Marketing reporting layer and deliver a multi-quarter technical roadmap aligned to Alma’s growth OKRs.
• Architectural scalability: Design and optimize core Marketing data models in dbt, moving from siloed reporting to an integrated full-funnel source of truth.
• Strategic enablement: Provide automated, high-fidelity pacing models and diagnostic tools to reduce manual workflows and improve media-spend optimization.
• Cross-functional bridge: Partner with Growth Marketing and Data Engineering to define requirements for identity resolution and MarTech API integrations.

Responsibilities

• Advanced data modeling & architecture: Build and maintain enterprise-grade data models in dbt.
• Create and maintain interactive dashboards in BI tools (listed: Lightdash).
• Ensure underlying data structures support Marketing attribution and analytics.

Requirements

• Strong Marketing analytics fluency including: CAC, LTV, multi-touch attribution, ROAS, and conversion funnels.
• Ability to translate executive goals into robust, scalable data assets.
• Leadership capability to operate as a strategic partner across teams.

Nice-to-haves / implied strengths

• Experience designing scalable data models and reporting layers (ownership mindset).
• Experience partnering with Data Engineering/MarTech integrations (identity resolution, API-driven data).
• Comfortable building automated insights that reduce manual analysis.