Senior Data Analyst

About the role

Join GitLab as a Senior Data Analyst in Marketing Analytics. In this high-impact role, you'll partner with Marketing leadership to shape how we measure, model, and improve marketing performance. You'll work across the full data lifecycle, from building and maintaining dbt models in Snowflake to delivering executive-ready insights. This is a fully remote position with a focus on collaboration and data-driven decision-making. Key missions: Ownership of high-impact analytical work across attribution, inbound funnel analysis, target setting, and campaign measurement.. Building and maintaining dbt models in Snowflake that power business intelligence, delivering executive-ready insights.. Establishing and scaling proactive insights across the Marketing function, including experimentation and connecting marketing credit from initial touchpoints to annual recurring revenue. Profile: - This is a high-visibility role for someone with strong SQL skills, sound judgment in B2B software marketing analytics, and the ability to turn complex data into clear stories for senior stakeholders in our all-remote, values-driven environment - Experience with AI-assisted analytics development, including MCP connections and agentic workflows - We know it's tough to match every qualification exactly, so if you're excited about this role, we encourage you to apply - Strong proficiency in SQL, including the ability to connect disparate data sources and build a clear view of marketing program performance in a cloud data warehouse, ideally Snowflake - Experience working with marketing automation platforms such as Marketo and customer relationship management systems such as Salesforce, including data integration patterns and sync logic - Hands-on experience with dbt for data transformation, testing, and documentation - Comfort working in a remote, async-first, globally distributed environment - Strong understanding of B2B marketing funnel metrics, including marketing qualified leads, sales accepted opportunities, pipeline, multi-touch attribution, and conversion rate analysis - Excellent written and verbal communication skills, with the ability to distill complex analysis into clear narratives for technical and non-technical audiences - Familiarity with Git workflows for version control, continuous integration and continuous delivery, issue tracking, and merge request workflows - Proficiency with a business intelligence and visualization tool, with Tableau preferred - 5+ years of experience in a data analyst or analytics engineer role, preferably in B2B software marketing analytics or in a large-scale analytics consultancy supporting similar companies - Experience working with senior leaders and tailoring data-driven narratives to support decision-making - Please note that we welcome interest from candidates with varying levels of experience; many successful candidates do not meet every single requirement. Additionally, studies have shown that people from underrepresented groups are less likely to apply to a job unless they meet every single qualification. If you're excited about this role, please apply and allow our recruiters to assess your application