Senior Data Analyst

About the role

Join Babbel, a leading language-learning platform, as a Senior Data Analyst. In this role, you will analyze marketing and sales data to drive revenue growth and efficiency. You will collaborate with marketing managers, product leads, and other stakeholders, providing data-driven recommendations and contributing to strategic initiatives. This position offers a competitive salary, 30 vacation days, flexible working hours, and various other benefits. Key missions: Conduct in-depth analysis of marketing campaign performance and sales data to identify opportunities for revenue growth and improved marketing ROI.. Collaborate closely with marketing teams to understand business objectives, identify analytical needs, and provide data-driven solutions.. Develop clear, concise dashboards and reports that effectively communicate marketing performance to stakeholders, including executive leadership. Profile: - This role is ideal for a seasoned analyst looking to make a significant impact as an individual contributor on revenue generation and marketing effectiveness - Experience with data visualization tools (e.g., Tableau) and Microsoft/Google suite of products (e.g., Excel and Spreadsheets). Experience with marketing analytics platforms, CRM systems is a plus - Experience with a SaaS product is a plus, as is enthusiasm for language-learning - Comfortable navigating ambiguity and working proactively with minimal day-to-day direction - Experience working with large datasets and data warehousing concepts - Bachelor's or Master's degree in a quantitative field (e.g., Statistics, Mathematics, Computer Science, Economics, Business, Data Analytics, Marketing) - Experience with task automations through agentic AI is a plus - Proficiency in at least one programming language for data analysis (e.g., Python, R) - Experience with audience development/organic measurement/marketing attribution models/incrementality testing is a plus - Strong proficiency in SQL/Python for data extraction and manipulation, experience with Databricks and dbt is a plus - Excellent communication and presentation skills, with the ability to explain complex technical concepts to marketing and sales professionals - Solid understanding of marketing metrics and KPIs (e.g., CAC, LTV, ROAS) - Strong problem-solving and analytical skills - 4+ years of experience as a Data Analyst, with a proven track record of supporting marketing and/or revenue teams