Senior Customer & Product Marketing Manager

Role Overview

Join Replicant as a Senior Customer & Product Marketing Manager. You’ll own industry positioning, solution messaging, customer advocacy, and go-to-market storytelling by turning customer insights and use cases into compelling narratives aligned with Replicant’s product strategy.

Responsibilities

• Develop industry messaging and solution positioning with use-case narratives aligned to Replicant’s platform and product strategy.
• Lead cross-functional launch planning and execution, including:
  • sales enablement
  • GTM coordination
  • post-launch optimization.
• Build and manage customer advocacy initiatives, such as:
  • customer references
  • external case studies
  • internal “pocket stories” and proof points.
• Partner closely with Sales, Engagement Managers, Product Management, and Marketing to connect customer success to broader GTM strategy.

Requirements

• 5+ years experience in Product Marketing, Customer Marketing, or Solutions Marketing within SaaS, AI, or Contact Center technology.
• Strong messaging and enablement content creation experience (customer stories, sales enablement materials).
• Experience supporting customer advocacy programs, customer events, and reference management.
• Ability to translate complex technical concepts into clear customer narratives.
• Proven cross-functional collaboration with Sales/Engagement/Marketing.
• Excellent verbal and written communication with a strong customer-facing presence.
• Data-driven mindset to support retention, expansion, and pipeline growth.
• Strong organizational/project management skills and ability to manage multiple priorities.

Nice-to-Haves

• Passion for customer storytelling and creating impactful go-to-market programs.
• Ability to thrive in a collaborative, fast-moving environment with strong ownership and accountability.