About the role

Role Overview

Senior CRO Manager / Growth Optimization Lead for a US DTC beauty & wellness brand (remote).

You will own conversion rate and revenue growth across the website by running disciplined experimentation and continuously improving the customer journey across funnel touchpoints.

Responsibilities

Site performance monitoring & diagnostics: Track key performance indicators, identify drops in conversion/revenue, and quickly diagnose funnel friction.
CRO strategy & experimentation: Own the A/B testing roadmap (hypothesis → execution → analysis), prioritize tests by revenue impact and strategic value, and manage an optimization roadmap/backlog.
Landing page & funnel optimization: Build/optimize landing pages for paid media, email, affiliate, and promotions; improve PDPs, bundles, checkout flow, and upsell paths; optimize UX (layout, navigation, CTAs, page structure).
Revenue growth & funnel efficiency: Improve LTV to CAC, increase AOV and ARPU via upsells/cross-sells, and partner with lifecycle and paid media teams to improve customer value.
Post-purchase optimization: Optimize post-checkout upsells/cross-sells and post-purchase engagement paths.
Cross-functional collaboration: Partner with creative for messaging/design/UX improvements; coordinate with engineering/dev partners to implement changes; ensure tracking accuracy and data integrity.
Systems & workflow management: Maintain CRO backlog/testing pipeline, build repeatable processes for testing/reporting/iteration, and use AI tools to accelerate page creation, test variations, and analysis.
Scaling into a CRO function: Start as a player-coach supported by a direct report and an external development agency, with the opportunity to help build and lead a broader CRO/digital product function over time (including hiring/manage resources).

Requirements / Qualifications

Hands-on CRO operator comfortable writing test plans, building landing pages, reviewing performance data, and moving quickly from insights to execution.
Strong analytical, detail-oriented approach focused on conversion and revenue performance.
Disciplined operating method: Plan, Execute, Analyze, React.
Comfort partnering across acquisition, lifecycle, and creative/product stakeholders.
Strong familiarity with experimentation and structured testing programs.
AI tools familiarity for content generation, page creation, and rapid iteration (strongly preferred).

Success Metrics

Higher conversion rates across key funnel stages
Improved LTV, AOV, and revenue per visitor
Faster testing cycles and increased experimentation velocity
Reduced friction across the customer journey
Measurable improvement in revenue efficiency and profitability

About Paired

Paired is a global staffing and recruiting agency that matches remote talent with companies hiring across roles and functions. The client Paired is recruiting for is a fast-growing direct-to-consumer beauty and wellness brand focused on hair regrowth and confidence-building solutions, scaling into a global brand with an emphasis on data-driven customer journey optimization.

Senior CRO Manager Growth Optimization Lead for US DTC Company

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