About the role

Role Overview

Senior Content Marketing Manager for the German market at Leapsome (full remote from Berlin).

Key Missions

Lead editorial work for the German market, including planning, creating, reviewing, and publishing content.
Create and adapt high-quality content across multiple formats to represent Leapsome authentically in Germany.
Build a scalable, data-driven content engine to increase content quality and volume.
Own SEO and AEO (AI-enhanced/AI-assisted optimization) for content discovery.
Champion AI for localization and adapt content for German audiences.
Support broader initiatives for the German market.

Requirements

Native-level fluency or bilingual proficiency in German, with strong editorial instincts and excellent copywriting across formats.
Strong English skills for internal collaboration.
5+ years of German content marketing experience, ideally in B2B SaaS or HRTech, with a proven track record across awareness, engagement, and acquisition.
Analytical and creative mindset: make decisions with data while trusting editorial judgment.
Resilient, proactive, adaptable; comfortable working in fast-moving environments.
Interest in workplace transformation and HR tech topics; excited to write, learn, and think about the subject.
Strong knowledge of content strategy and SEO, plus curiosity about how AI is reshaping content creation and discovery.

Nice to Have

Experience evolving content approaches as the content/AI landscape changes.

About Leapsome

Leapsome is an HR tech company building solutions that help organizations manage people and performance. The company focuses on workplace change, enabling HR leaders and teams to become more engaged and fulfilled. It operates with a strong product and marketing presence across global markets, including Germany.

Senior Content Marketing Manager (German-speaking)

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