Senior Content Marketing Manager

Role overview

As a Senior Content Marketing Manager at Applause, you will own end-to-end content initiatives designed to convert Applause’s audience and drive measurable revenue impact (at least $2M new sales pipeline and $900K ARR contribution from content channels).

Responsibilities

• Own the content calendar from start to finish, including quarterly editorial planning
• Plan, organize, execute, and publish content at a rapid pace to support company initiatives
• Partner with the creative team to produce best-in-class digital assets (e.g., videos, case studies, ebooks, infographics) for:
  • demand generation campaigns
  • sales enablement
  • event strategies
• Conduct primary and secondary research, then synthesize insights into compelling deliverables
• Define and execute Applause’s thought leadership strategy
• Drive audience personas, research, and topic selection
• When needed, build an on-demand team of freelancers/agencies and manage relationships and deadlines

Requirements

• 5+ years of content marketing experience for a US-based B2B SaaS (or home services) company
• Strong content writing and editing skills across multiple formats
• Multi-disciplinary capability across writing, video, and design
• Ability to adapt and find creative solutions to unexpected challenges
• Self-directed discipline and effectiveness in a remote setting with stable 50+ Mbps internet

Nice-to-haves

• Experience producing content programs that connect to pipeline and ARR outcomes