Senior Brand Content Manager

Role Overview

Demandbase is seeking a strategic, narrative-driven Senior Brand Content Manager to elevate the company’s voice in the AI GTM category. You’ll define the stories that make Demandbase trusted and unique, turning complex technical ideas into compelling, category-defining narratives.

Responsibilities

• Define Brand & Portfolio Narratives: Lead and evolve Demandbase’s overarching brand story and product portfolio narratives; ensure messaging is differentiated, consistent, and emotionally resonant.
• Build a Thought Leadership Engine: Architect and execute a high-impact thought leadership strategy; partner with executives and internal experts to produce authoritative content.
• Create Campaign Assets: Direct and produce high-quality, high-velocity assets for global campaigns (e.g., research reports, white papers, social copy, video scripts, and ad assets).
• Lead Brand Video & Visual Content: Champion video strategy, including brand videos, customer testimonials, and educational content that makes AI accessible.
• Manage Omnichannel Content: Oversee brand content across web, social, email, events, and sales enablement; ensure alignment with visual/verbal identity standards and medium-specific optimization.
• Collaborate Across Teams: Work with PR, Social, Creative, Product Marketing, and Demand Gen to align content with engagement, pipeline, and growth goals.
• Operational Excellence: Set editorial calendars, style guides, and feedback loops to improve quality and speed; shift from reactive requests to a proactive narrative-led content engine.

Requirements

• 8+ years of experience in brand marketing, content strategy, or creative copywriting (preferably B2B or enterprise SaaS).
• Proven ability to craft differentiated, category-defining narratives.
• Strong skill simplifying complex technical concepts into clear, compelling language.
• Experience producing content across long-form and short-form formats, including video scripts and ad copy.
• Experience leading executive thought leadership, including interviewing leaders and producing ghostwritten content in an authoritative voice.
• Data-driven mindset (understands performance/insights to guide content decisions).