Senior Analyst (GTM Analytics)

Role Overview

Join Vanta as a Senior Analyst, GTM Analytics. You’ll be a strategic analytics partner to the go-to-market (GTM) organization—helping teams understand performance, improve forecasting, and strengthen reporting/data foundations.

Key Missions & Responsibilities

• Partner cross-functionally with Sales, Overlay leaders, Finance, and RevOps to define success metrics and support strategic decisions.
• Analyze GTM performance to identify productivity drivers, risks, and growth opportunities across complex sales motions.
• Build scalable reporting: create and maintain dashboards and self-service tools that enable fast inspection while preserving metric integrity.
• Turn ambiguity into clarity by structuring open-ended business questions and translating large datasets into actionable recommendations.
• Influence business outcomes by owning complex analyses tied to pipeline, productivity, and revenue.
• Support forecasting/modeling efforts including forecasting and predictive/propensity modeling.
• Enable Overlay coverage (Channel, Partners, Sales Engineering, or Sales Specialists) with relevant GTM analytics.

Requirements

• Bachelor’s degree in Statistics, Economics, Business, or a related field.
• 4+ years of experience in GTM/sales analytics, consulting, investment banking, or a comparable analytical role in B2B SaaS.
• Strong ability to structure ambiguous problems and translate large datasets into clear recommendations.
• Advanced proficiency in SQL and experience with BI tools (e.g., Tableau or Looker).
• Working knowledge of Salesforce data structures and core GTM metrics.
• Proven ability to own analyses that impact pipeline, productivity, or revenue.
• Strong cross-functional partnership skills across Sales, RevOps, Finance, and Overlay teams.
• Ability to communicate insights clearly for both executive and technical audiences.

Nice-to-Haves / Additional Skills

• Experience with Python or R.
• Experience with dbt or modern data transformation workflows.
• Experience building forecasting, predictive, or propensity models.
• Experience supporting Overlay functions (Channel, Partners, Sales Engineering, Sales Specialists).
• Openness to using AI responsibly to improve efficiency and impact.

Work Setup

• Remote-first environment.