About the role

Role Overview

Join Zeta Global as a Senior Analyst (Analytics and Insights, Programmatic) on the Programmatic Analytics and Strategy team. You’ll turn campaign and optimization data into actionable insights for clients and internal partners, while helping shape product and engineering improvements.

Key Missions / Responsibilities

Partner with Sales and Customer Success to:
- Monitor optimization platform performance
- Design surveys
- Deliver actionable insights to clients
Provide feedback to Product and Engineering on automation and model features to improve programmatic campaigns
Own campaign performance and reporting insights:
- Recommend optimization opportunities
- Run additional analyses
Build and contribute to innovative measurement tools
Create clear presentations/visualizations/storytelling for stakeholders

Requirements

Bachelor’s degree in Business, Finance, Economics, Statistics, Marketing, or equivalent experience
2+ years in a similar analytics/insights role
Strong oral and written communication skills
Client-facing experience and ability to explain complex technical concepts simply
Strong analytical skills (diagnostics, attention to detail, self-motivation)

Nice to Have

Experience with SQL and Excel (including pivot tables)
Familiarity with Tableau, Python, SAS, or other data manipulation tools
Experience with VBA/Excel macros
Background in digital media / programmatic analytics

Preferred Work Style

Curious, data-driven, creative, and collaborative
Able to multitask and prioritize across multiple high-profile clients
Comfortable working in a fast-changing startup-like environment

About Zeta Global

Zeta Global is a data-driven digital media company focused on programmatic marketing and measurement. It provides an optimization platform and analytics that help external customers and internal teams improve campaign performance and strategy.

Tags