Senior Ads Product Marketing Manager

Role overview

Pinterest is hiring a Senior Ads Product Marketing Manager (SMB) to lead go-to-market strategy and execution for small and medium-sized business (SMB) advertisers. You’ll use customer and market insights to drive cross-functional alignment, define opportunities, and advocate for advertisers through product and marketing initiatives.

Responsibilities

• Lead the development and execution of go-to-market strategies for SMB advertisers, including positioning, messaging, and launch plans.
• Conduct market analysis to understand the Ads Manager product area and the competitive landscape, and aggregate insights across teams to influence product development.
• Create needs-based partner segmentation and estimate strategic and revenue impact to support resource allocation.
• Drive cross-functional workstreams, managing milestones and ensuring execution against plans.

Requirements

• 6+ years of experience in product marketing or ads marketing (or related).
• Strong ability to turn customer insights into actionable product and marketing strategies.
• Excellent communication skills, including explaining complex topics clearly to leadership and cross-functional partners.
• Experience leading cross-functional work independently and comfortable navigating ambiguity.
• Bachelor’s degree in Marketing/Business/Communications or related, or equivalent experience.

Nice-to-haves / Preferred

• Experience with Pinterest tools such as:
  • Ads Manager
  • Bulk Editor
  • Merchant tools
  • API-based workflows
• Deep expertise with SMBs, including advertiser needs, media strategies, and analysis/optimization.

Location / Work setup

• Full remote