Salesforce & Omnichannel Data Analytics Lead (m/f/d)

Role Overview

The Salesforce & Omnichannel Data Analytics Lead will join the commercial team to turn data from CRM and digital channels into actionable insights. This role supports omnichannel and field-force effectiveness reporting in a fully remote setup for candidates in the UK.

Responsibilities

• Integrate, validate, and analyze data from CRM, digital platforms, and other sources to create a unified view of customer activities.
• Define, standardize, and monitor KPIs across CRM and digital platforms for transparency and alignment.
• Develop and automate dashboards for omnichannel and Salesforce effectiveness, including campaign and engagement performance metrics across brands and geographies.
• Run ad-hoc deep dives and root cause analyses to support tactical decisions and strategic planning.
• Ensure data quality, consistency, and structure across internal and external data sources.
• Act as the senior point of contact for analytics related to field force, digital, and omnichannel performance.

Requirements

• Master’s degree in Data Science, Business Analytics, or a related field.
• Proven experience in omnichannel engagement analytics, digital campaigns, CRM metrics, field force performance, and social media data analysis.
• Proficiency with Power BI (reporting/visualization) and Python for data analysis, automation, and advanced analytics.
• Strong knowledge of CRM systems including Veeva and Salesforce, plus Marketing Cloud, and Google Analytics.
• Strong understanding of database structures; ability to integrate/extract/interpret data, build dashboards from scratch, and automate scalable reporting.
• Fluency in English; German is a plus.

Nice to Have

• Experience in the pharmaceutical, biotech, or medical device industry.