Revenue Operations Manager
Built By The Trades
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About the role
Revenue Operations Manager (Go High Level Architect + Velocity Operator)
Location: Remote (EST hours preferred) Employment Type: Full-time
Mission
Own the complete Go High Level (GHL) platform and build the operations infrastructure that removes friction from the revenue engine. You will diagnose misconfigured workflows, architect a scalable CRM system, eliminate manual work that slows sales/marketing, and create dashboards and data infrastructure for real-time pipeline and forecast visibility.
Core Responsibilities
Go High Level / CRM Architecture & Velocity
- Day one: Perform a full platform audit: diagnose incorrect builds, broken automations, technical debt, and prioritize fixes by impact.
- Ongoing: Architect a modern, scalable GHL system from the ground up, including:
- Pipeline workflows
- Lead-routing logic
- Triggers and sequences (as an integrated system)
- Automate manual work: Identify repetitive, error-prone tasks across sales, marketing, and ops and remove them.
- CRM compliance framework: Implement contact data quality, field hygiene, activity logging, and audit trails with dashboard metrics (not self-reported).
- Maintain a living GHL playbook: Document workflows, alerts, triggers, integrations, edge cases, and escalation paths for repeatability and onboarding.
- Integrations ownership: Own integrations between GHL, Zendesk, and downstream systems to ensure clean, consistent data flows.
Lead Operations & Targeting Velocity
- Build end-to-end lead intake and enrichment from raw sources (e.g., exports, partner data, campaigns) into clean, segmented, ready-to-sell sets.
- Use Clay, Apollo, ZoomInfo, and custom enrichment to segment by vertical, revenue level, contractor type, geography, and custom criteria.
- Route unqualified/niche leads into appropriate nurture sequences to keep sales focused on hot opportunities.
- Maintain lead source hygiene and measure which sources/segments/campaigns convert fastest and at highest value.
- Document and make list-building repeatable and scalable.
Revenue Visibility, Reporting & Forecasting
- Own multi-touch attribution (credit across SDR calls, marketing touches, inbound channels, paid campaigns) with a commission-ready model.
- Build and maintain revenue dashboards:
- Executive: pipeline health, conversion trends, forecast vs. actuals, quota trajectory
- Sales manager: team & rep metrics (activity, conversion, pipeline movement, forecast)
- Individual rep: personal activity, conversion, pipeline, opportunity status
- Run weekly pipeline reviews and create a weekly/monthly reporting cadence; surface risks/anomalies with clear narratives and next steps.
- Identify data gaps/staleness and fix issues at the source rather than in reporting.
Sales-to-Onboarding Integration & Handoff Automation
- Automate sales-to-onboarding handoff by capturing call metadata and auto-populating GHL.
- Build sync workflows so call notes, deal stage, opportunity details, and prospect context flow from GHL → Zendesk, ensuring onboarding never re-asks what sales already captured.
- Ensure sales and onboarding are operationally connected (and measured) to eliminate handoff seams.
Requirements
- Deep, hands-on technical capability in Go High Level (architecture, workflows, automation, integrations) and strong operational ownership of revenue processes.
- Strong systems thinking to diagnose issues, reduce friction, and design scalable CRM/automation infrastructure.
- Ability to build reliable reporting/dashboards and attribution models that leadership can trust.
Nice-to-haves
- Experience integrating CRMs with ticketing/support systems (e.g., Zendesk) and building end-to-end data flows.
- Experience with lead enrichment/list-building tools such as Clay, Apollo, and ZoomInfo.
About Built By The Trades
Built By The Trades is a U.S.-based company focused on revenue growth through a well-run sales and marketing engine. The role centers on operating and architecting the Go High Level (GHL) CRM platform and the surrounding revenue operations, reporting, and automation systems.
Scraped 8/5/2026