About the role

Role Overview

Regional Sales Manager – Office Coffee Services (OCS) at Lavazza North America. This is an individual contributor role supporting the company’s growth plan to expand market share in the Americas, with a strong focus on the Office Coffee Sales channel.

Location & Work Style

Remote (Dallas–Fort Worth, TX)
Travel: up to 75%

Responsibilities

Create annual business plans for customers to drive profitable growth, increase share, and meet company objectives
Use geography, key relationships, and business insight tools to identify and secure new distribution opportunities
Monitor and report on market strength, distributor performance, and financial viability
Partner with the finance team to develop contingency plans
Define sales territories, budgets, goals, risk profiles, and objectives for assigned customers
Drive growth through customer outreach, including cold calling and promoting Lavazza products
Build and pursue customer pipelines via lead generation, networking, and distributor partnerships
Maintain regular in-market presence with distributor partners to execute activities against plan KPIs
Conduct and present annual distributor business reviews; review mutually aligned plans quarterly
Ensure distributor and customer Accounts Receivable remain within company guidelines and track performance vs. targets
Provide insights and feedback to cross-functional teams (Marketing, R&D, Finance, Customer Service, Demand Planning)
Deliver periodic plan updates to internal and external stakeholders (including full use of Salesforce.com)
Manage time and resources effectively while in-market and within assigned budgets

Requirements

4-year college degree or equivalent experience
2+ years of experience selling in Food & Beverage (posting is truncated but indicates this requirement)
Proficiency with CRM applications such as Salesforce and Power BI

Nice to Have

Experience in distributor management and/or OCS/office coffee services is aligned with the channel focus

About Lavazza Group

Lavazza Group is an internationally recognized food and beverage company producing and distributing coffee products, coffee machines, and related offerings. With a presence in 90 countries and thousands of employees, the group distributes through channels including Retail, Foodservice, Office Coffee Services (OCS), and Vending.

Regional Sales Manager - Office Coffee Services (Dallas-Forth Worth, TX)

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