Programmatic Campaign Manager (B2B)

About the role

Join Wpromote, a leading digital marketing agency, as a Programmatic Campaign Manager (B2B). In this role, you will oversee day-to-day campaign operations, drive campaign excellence, and contribute to strategic growth. You will collaborate closely with internal teams, agency partners, and clients to deliver high-performing campaigns while serving as a subject matter expert in audience strategy, inventory planning, optimization, and emerging ad tech solutions. Additionally, you will help educate clients and colleagues, share industry knowledge, and contribute to the continued evolution of Wpromote's programmatic capabilities. Key missions: Oversee day-to-day campaign operations across a portfolio of clients while driving campaign excellence, operational best practices, and strategic growth.. Collaborate closely with internal teams, agency partners, and clients to deliver high-performing campaigns while serving as a subject matter expert in audience strategy, inventory planning, optimization, and emerging ad tech solutions.. Lead B2B programmatic strategy development, aligning audience, messaging, and media delivery to client business objectives such as lead quality, account penetration, and sales velocity. Profile: - This role is ideal for a programmatic expert who thrives at the intersection of strategy, execution, and client partnership - A curious, growth-oriented mindset and interest in evolving B2B ad tech, data privacy, and audience intelligence trends - Working knowledge of B2B analytics and martech ecosystems (Google Analytics, 6sense, Bombora, Demandbase, or similar) - Ability to collaborate effectively across creative, media, strategy, and analytics teams to support integrated B2B demand generation programs - Demonstrated ability to analyze programmatic performance and connect campaign metrics to broader business outcomes - Experience working within DSPs (The Trade Desk, DV360, StackAdapt, etc.), ad serving platforms such as Campaign Manager 360 (CM360), data management platforms, and CRM integrations for audience activation - 2-3+ years of hands-on experience managing programmatic campaigns, ideally with a focus on B2B or enterprise clients in an agency, DSP, or platform environment - Strong communication skills with the ability to translate technical programmatic concepts into clear, actionable insights for clients and stakeholders - Strong understanding of B2B buying journeys, including account-based marketing, lead scoring, and funnel-stage optimization - Experience supporting SaaS, fintech, adtech, and other B2B technology organizations is a plus - Experience leveraging AI-powered tools and automation to improve campaign efficiency and performance