Programmatic Account Manager

Role Overview

Yahoo’s Supply Partnerships team manages and enables Yahoo DSP supply by partnering with premium publishers and supply platforms (SSPs and exchanges) globally. The Programmatic Account Manager will manage and grow Yahoo DSP publisher and SSP partnerships, using data-driven analysis to optimize inventory performance and support advertiser outcomes.

Responsibilities

• Collaborate with internal teams including Sales, Merchandising, Ad Operations, and Finance & Billing.
• Use company dashboards and AI-assisted data analysis to optimize SSP and publisher performance, identify systemic issues, and measure results across accounts.
• Identify and implement AI-driven efficiencies by replacing repetitive reporting with automated or AI-augmented workflows.
• Support Sales with supply enablement and activation inquiries.
• Own onboarding/training plans for new publishers to Yahoo Backstage; assist with publisher setup and optimization inquiries.
• Support testing of new creative formats and connections; document best practices and activation guides.
• Analyze campaign performance data, identify trends, and optimize to meet/exceed KPIs.
• Stay current on emerging ad formats and programmatic technologies (e.g., Advanced TV, Digital Out of Home, Audio).

Requirements

• 3–5 years experience in a media, technology, agency, consulting, or financial services environment.
• Strong time management and ability to prioritize and meet deadlines.
• Knowledge of DSPs/SSPs and other programmatic advertising platforms (preferred).
• Excellent troubleshooting, analytical, and problem-solving skills, including validating AI-generated data outputs for accuracy.
• Proficiency in Excel and comfort with Google Docs, with a commitment to using AI augmentation (e.g., Gemini) for insights and strategy.
• Growth mindset with openness to experimenting with new AI tools and automation.

Nice to Have

• Additional experience in digital marketing, publisher development, or client-facing roles.
• Bachelor’s degree (preferred but not required).