Product Specialist: Platform

Role Overview

Product Specialist: Platform at Instructure serves as an at-scale interface between Product, the market, and go-to-market (GTM) teams. The role combines product expertise, market/segment understanding, competitive intelligence, and customer insight to support global go-to-market motions.

What You’ll Do

Product Expertise & Enablement

• Own and maintain deep, up-to-date knowledge of assigned product(s), including:
  • Core workflows, configurations, integrations, and limitations
  • Product roadmap, release plans, and technical dependencies
• Translate product capabilities into clear, accurate guidance for GTM and customer-facing teams
• Identify common customer misunderstandings, friction points, and misconfigurations at scale
• Act as a trusted escalation point for complex product questions requiring cross-team synthesis

Competitive Intelligence

• Own functional competitive intelligence for assigned products (features, workflows, tradeoffs, maturity)
• Respond to internal requests using a consistent, scalable approach
• Keep competitive intelligence current as products and markets evolve

Market & Segment Expertise

• Own understanding of customer needs, buying context, regulatory considerations, trends, and positioning for assigned segments/regions
• Track emerging needs and how customers evaluate, adopt, and derive value over time
• Provide segment-informed input to GTM enablement and lifecycle initiatives
• Represent customer/market perspective in cross-functional discussions
• Present sessions and participate in industry conferences and panels (not demo booth support)

Customer Marketing (2026)

• Help kickstart product-led customer marketing using usage analytics, in-product insights, and feedback (e.g., Pendo)
• Monitor product usage and adoption trends and share strategy-guiding insights with GTM
• Identify activation gaps and success patterns
• Partner with PMM/Marketing on insight-driven campaigns

At-Scale GTM Enablement

• Support Enablement/PMM/Knowledge Management with product insight, demos, and narratives
• Translate product capabilities into internal narratives for enablement programs and sales motions
• Support creation of product demos, walkthroughs, and technical explanations
• Ensure GTM materials reflect current functionality, roadmap context, and competitive realities
• Provide product/market/customer insight to enablement initiatives (without owning messaging/positioning)

Customer & Product Insight

• Synthesize and operationalize feedback from customers, prospects, analytics, and disco

Key Stakeholder Interface

• Product Owners, GTM teams, Enablement/PMM, and customer-facing stakeholders