Product Owner

Role Overview

Product Marketing Specialist / Product Owner (Remote)

You will primarily act as a Product Owner with technical marketing exposure, bridging Marketing and Product/Development. The role focuses on translating product updates into clear messaging, coordinating releases, and supporting digital customer experience initiatives.

Location / Work Mode

• Remote (preferred EST/CST time zones)
• Assignment duration: ~ 12 months

Responsibilities

Product Marketing

• Partner with the product development team to understand features/enhancements and translate them into targeted customer messaging.
• Write, edit, and manage content across marketing materials, web, and customer-facing online accounts to ensure accuracy and alignment with brand/product standards.
• Develop and execute marketing processes for product releases, coordinating multi-stakeholder involvement.
• Communicate product updates to customers by collaborating cross-functionally across teams.

Content Creation and Optimization

• Create and optimize content to support customers, prospects, and partners; expand reach to new audiences and delivery channels.
• Write/edit/review copy aligned with brand voice and style guide.
• Collaborate on website content and design/functionality to meet brand requirements and audience needs, incorporating evolving SEO/AEO best practices.
• Manage projects through development stages including review, approval, and execution.
• Build project briefs and communication plans with marketing and cross-functional stakeholders.

Day-to-Day Focus

• Join the content team and work closely with Product, Development, UX, Media, and other stakeholder teams to support website enhancements and product/digital experience initiatives.

Qualifications

• Bachelor’s degree in marketing, digital marketing, business administration, journalism, communications, or related field.
• 4+ years of experience in content creation, digital marketing, and/or product marketing.
• Ability to collaborate and communicate effectively with cross-functional teams.
• Proven experience working with technical product development teams, including support for product roadmaps, feature planning, and release cycles.
• Strong planning, organization, and project management skills.
• Comfortable handling shifting priorities, ambiguity, and rapid change.
• Familiarity with UX/UI principles.

Nice to Have

• Familiarity with SEO tools (e.g., SEMrush, Ahrefs, Moz, Google Search Console).
• Familiarity with AEO principles and AI-driven search behavior.
• Proficiency with Microsoft Office (Teams, SharePoint, Word, Excel, Outlook, PowerPoint).
• Familiarity with Workfront or similar project management tools.