Product Owner-Marketing

Role Overview

The Product Owner (PO) for Marketing is responsible for delivering improvements for aapc.com and the supporting martech ecosystem. You will translate product strategy into clear backlog items, ensure high-quality delivery, and partner closely with Product Management, Marketing Engineering, Design, Content, and Analytics stakeholders to ship measurable outcomes.

Responsibilities

Backlog Ownership & Agile Execution

• Lead day-to-day agile rituals for marketing engineering workstreams (planning, backlog refinement, reviews/retros) across a global team
• Own, groom, and prioritize the marketing engineering backlog aligned with the Marketing PM roadmap
• Write detailed user stories, tasks, and acceptance criteria aligned to business goals and user needs
• Partner with developers, stakeholders, UX/UI designers, Product, and content strategists to deliver initiatives end-to-end
• Remove blockers and coordinate cross-team dependencies

Website Delivery (aapc.com)

• Support feature and content delivery for aapc.com, including:
  • templates, landing pages, navigation updates
  • conversion improvements
  • technical SEO needs
• Translate complex technical requirements into actionable user stories
• Work with designers to clarify requirements and maintain UX/brand consistency
• Validate release quality via acceptance testing, UAT coordination, and post-launch checks
• Track and resolve defects, requirement gaps, and edge cases

Cross-Functional Collaboration

• Act as the primary day-to-day liaison between Marketing Engineering and stakeholders across Marketing, Product, Content, Design, and Engineering
• Align priorities, dependencies, timelines, risks, and tradeoffs with PMs and stakeholders
• Communicate upcoming releases and progress to relevant teams

Process & Continuous Improvement

• Maintain agile/product hygiene (definitions of done/ready, healthy backlog, visible progress)
• Identify recurring bottlenecks and improve team workflows
• Contribute documentation for new features, processes, and martech/tooling updates
• Coordinate website releases and go-to-market readiness with Marketing, Sales, and Customer Success

Requirements

• 5+ years experience as a Product Owner, Digital Project Manager, or similar delivery-focused role
• Comfort with technical product ownership and the software development lifecycle for digital experiences
• Experience running teams in an agile framework
• Familiarity with delivery tools: Jira/Confluence and Figma
• Strong ability to translate goals into user stories and acceptance criteria
• Excellent communication and stakeholder coordination skills
• Detail-oriented with strong commitment to high-quality delivery

Nice to Haves (Bonus)

• Experience with marketing sites, growth funnels, and/or e-commerce
• Experience supporting CMS-driven marketing websites and/or martech ecosystems