Product Owner – Digital Asset Management (DAM)

Role Overview

Product Owner for Digital Asset Management (DAM) to lead the evolution, governance, and optimization of enterprise DAM capabilities. You will act as the key liaison between business stakeholders, content/creative teams, marketing/creative operations, and technology teams to ensure digital assets are effectively managed and accessible.

Responsibilities

• Own and prioritize the DAM product roadmap and backlog
• Gather and define business requirements, user stories, and acceptance criteria
• Facilitate discovery workshops and requirements/solution planning sessions
• Establish and maintain DAM governance, including:
  • metadata standards
  • taxonomy structures
  • asset lifecycle processes
• Drive DAM enhancements, implementations, migrations, and optimization initiatives
• Collaborate with Agile delivery teams across planning, development, testing, and release
• Support integrations between DAM and enterprise platforms (CMS, PIM, ecommerce, marketing, creative systems)
• Define KPIs and reporting for adoption, asset usage, search effectiveness, and operational performance
• Lead user adoption, training, governance, and change management efforts

Requirements

• 8+ years experience in DAM, product ownership, business analysis, marketing operations, content operations, or related fields
• Proven experience in roles such as Product Owner/Product Manager/Business Analyst/DAM Lead for enterprise platforms
• Deep expertise in DAM governance, metadata management, taxonomy design, asset lifecycle management, and content operations
• Hands-on experience with Adobe Experience Manager Assets (AEM Assets) or a comparable enterprise DAM platform
• Experience leading DAM implementations, migrations, enhancements, or digital transformation
• Strong requirements, backlog, user story, and Agile delivery experience
• Experience facilitating stakeholder workshops/discovery sessions and UAT
• Excellent communication and cross-functional stakeholder management

Preferred Qualifications

• Experience with AEM as a Cloud Service and Adobe Experience Cloud solutions
• Knowledge of content supply chain processes and enterprise content operations
• Experience integrating DAM with CMS, PIM, ecommerce, marketing automation, analytics, and creative tools
• Agile/Scrum/Product Owner/Adobe-related certifications
• Bachelor’s degree in Business, Marketing, Information Systems, Computer Science, or related field