Product Marketing Manager

Role Overview

As a Product Marketing Manager at Xplor, you will lead end-to-end product launches, competitive intelligence, market insights, and sales enablement for two high-growth products in the boutique fitness portfolio. This is a cross-functional, hands-on role requiring strong project management, communication, and a data-informed approach.

Key Missions & Responsibilities

• Lead go-to-market planning and execution for new products, features, and portfolio initiatives
• Develop core value propositions and launch messaging (what’s launching, for whom, and why it matters)
• Gather customer and market insights from:
  • customer conversations
  • sales calls
  • win/loss feedback
  • product-usage data
  • market research
  • collaboration with customer-facing teams
• Translate complex product understanding into practical guidance for customer-facing teams
• Evaluate launch, enablement, and go-to-market performance using a data-informed mindset

Requirements

• Proven experience leading go-to-market launches for products or features
• Familiarity with tools such as Gong, Guru, Salesforce, Salesloft, Intercom (or similar)
• Ability to partner with Product leaders, sales teams, executives, and other stakeholders
• 4–6 years experience in product marketing, competitive intelligence, sales enablement, market research, or related B2B SaaS roles
• Strong facilitation and presentation skills (including experience leading training/enablement sessions)
• Experience turning customer/market/competitive insights into actionable recommendations

Nice to Have

• Track record creating sales enablement that improves readiness, confidence, and consistency
• Experience in vertical SaaS and/or domains such as boutique fitness, wellness, payments, or multi-location business software
• Experience supporting a portfolio with different audiences, competitors, and go-to-market motions

Location/Work Setup

• Full remote (Atlanta, US)