Product Marketing Manager

Role Overview

As a Product Marketing Manager at Swoogo, you’ll translate product capabilities into compelling customer narratives and drive product-led growth through consistent market messaging.

Key Missions

• Translate product capabilities into customer value propositions that drive sign-ups, activations, and expansions.
• Collaborate with Product & Engineering, Sales, Enablement, and CX to ensure consistent messaging in the market.
• Own product launches end-to-end in partnership with Product & Engineering, Sales, Marketing, and CX.
• Create sales enablement resources and support GTM motions to drive adoption post-launch.
• Conduct market research and use insights to guide messaging and strategy.
• Optimize onboarding flows (including PLG-style motions like trials/freemium/product tours) to improve time-to-value.

Requirements

• 3–5 years of B2B SaaS product marketing experience, with hands-on involvement in Product-Led Growth (PLG).
• Strong storytelling skills to distill technical concepts into crisp messaging.
• Experience creating sales enablement content for teams to win.
• Familiarity with marketing/sales tools such as HubSpot, Salesforce, Highspot (or equivalents).
• Experience designing/optimizing onboarding flows, freemium trials, or product tours.
• Demonstrated comfort using market research, win/loss analysis, and data to guide decisions.
• Excellent written and verbal communication; able to adapt messaging by audience and channel.
• Ability to manage multiple projects in a fast-paced environment.

Nice-to-Haves

• Experience supporting multi-product organizations.
• Familiarity with event technology or martech.
• Experience with in-app engagement/messaging platforms such as Appcues, Pendo, WalkMe (or similar).
• Familiarity with analyst relations and influencing category leadership.
• Experience supporting industry events.
• Experience using project management tools such as Asana or Notion.