Product Marketing Manager

Product Marketing Manager (Remote)

Join ShipBob to drive new customer revenue by owning messaging, positioning, and go-to-market strategy for product launches.

Responsibilities

• Own go-to-market plans for assigned product areas and launches, including positioning, messaging, and launch readiness
• Create sales enablement assets such as:
  • pitch decks
  • battlecards
  • talk tracks
  • objection-handling materials
• Partner with Demand Generation to shape campaign messaging and performance assets, including:
  • landing pages
  • email
  • content
• Conduct competitive intelligence and develop persona-led messaging
• Measure impact of marketing efforts on pipeline and revenue
• Maintain close collaboration with Sales and Demand Generation throughout the launch cycle

Requirements

• 5+ years product marketing experience, ideally in ecommerce technology, logistics, or B2B SaaS
• Data-oriented approach linking marketing work to pipeline and revenue
• Experience owning product launch GTM from positioning through results
• Strong communication and presentation skills, with attention to detail and a bias toward action
• Proven track record partnering with Sales and Demand Generation
• Demonstrated success building sales enablement that changes seller behavior
• Strong messaging/positioning skills with ability to translate features into value and proof points
• Market research skills to synthesize insights and support counter-positioning