Product Marketing Manager
RealAdvisor
full-remoteseniorfreelanceproduct-management Full remote - Madrid, ES 14 days ago via WTTJ
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Product MarketingLifecycle MarketingCopywritingCampaign ManagementPerformance AnalyticsValue PropositionPositioningPropTechEmail MarketingLanding Pages
About the role
Role overview
Join RealAdvisor as a Product Marketing Manager in a hands-on, lifecycle-focused role. You will own the communication strategy across the customer lifecycle, partnering closely with Product, Growth, and Operations.
Responsibilities
- Own lifecycle marketing strategy across onboarding, activation, retention, upsell, and reactivation.
- Build and optimize customer journeys for:
- Onboarding
- Activation
- Retention
- Upsell
- Reactivation
- Define product positioning, messaging, and value propositions for products and features.
- Create and execute campaigns and marketing initiatives.
- Produce persuasive copy for:
- Emails
- Landing pages
- Product updates
- Marketing collateral
- Track and analyze performance analytics to measure and improve results.
Requirements
- 5+ years of experience in product marketing or a similar role.
- Strong copywriting skills.
- Good design sense.
Contract / location
- Full remote (Madrid, ES mentioned).
- Freelance contract with competitive compensation and performance incentives.
About RealAdvisor
RealAdvisor is a European PropTech platform focused on real estate-related products and services. The company works across product, growth, and operations to deliver customer value and drive adoption through lifecycle and marketing initiatives.
Scraped 7/11/2026