Product Marketing Manager (Prosumer)

Role Overview

Join Runway as a Product Marketing Manager (Prosumer), responsible for positioning and messaging for prosumer audiences and expanding into the marketer audience. You will own product launches end-to-end and act as the audience voice inside the product.

Key Missions

• Own prosumer positioning and messaging and contribute to Runway’s overall market position.
• Lead expansion into marketer audiences, developing differentiated positioning and building momentum for GTM execution.
• Execute high-volume product launches end-to-end in close collaboration with Product, Marketing, and Creative teams.
• Develop deep audience and competitive insights and ensure customer perspective informs product decisions.

Requirements

• Strong writing skills; maintains high standards across marketing assets.
• Cross-functional operator capable of aligning teams on complex decisions.
• Proven track record of launches that created measurable cultural impact (e.g., signups, adoption, engagement, community sentiment).
• Ability to use AI tools to scale marketing work, including:
  • setting up agents for competitive intel tracking
  • using Cursor or Claude Code to prototype landing pages from the codebase
• Sharp product and data instincts.
• 5+ years in product marketing, including 2+ years in PLG product marketing.
• Experience marketing across both PLG/self-serve and sales-led motions.
• Background in creative tooling or AI products.
• Experience building a multi-audience strategy.

Nice-to-haves

• Not explicitly stated beyond the AI/creative tooling and PLG + sales-led background.