Product Marketing Manager

Role Overview

Join Panopto as a Product Marketing Manager for the Corporate segment. You’ll be the primary domain expert on how enterprise organizations train, enable, and scale knowledge globally, driving customer adoption and business growth through strong product positioning and go-to-market execution.

Key Missions

• Own Corporate Market Expertise: Build deep, up-to-date intelligence on how Operations, Safety, Compliance, and Risk leaders think, buy, and measure success.
• Map Buyer Personas: Identify buyer personas’ core metrics and personal drivers to craft narratives that resonate with prospects.
• Drive Product-Market Fit & Value Architecture: Refine the enterprise value proposition for use cases and expand into new verticals.
• Fuel the Revenue Engine: Support pipeline creation and growth by improving positioning and execution.
• Equip Sales to Win: Create enablement that helps sales teams close more effectively.
• Champion Cross-Functional Alignment: Partner with Product, Sales, and Customer Success to mobilize unified go-to-market motions.

Responsibilities (What You’ll Do)

• Develop market and buyer insights to guide messaging and narrative strategy.
• Translate technical product updates and complex features into clear, benefit-driven value statements.
• Measure impact using commercial metrics such as pipeline influence, win rates, and content utilization.
• Work within (or position for) hybrid Product-Led Growth (PLG) business models.
• Leverage or position AI capabilities as part of enterprise value propositions.

Requirements / Profile

• Cross-functional orchestration experience partnering with Product, Sales, and Customer Success.
• Domain fluency in enterprise learning ecosystems, corporate business workflows, and buyer motivations.
• Strategic positioning mastery: strong ability to connect product updates to customer value.
• Commercial metrics orientation with a clear linkage from execution to business health.
• Experience positioning AI capabilities and/or working in hybrid PLG models.
• A track record of driving successful entry into new corporate verticals or heavily regulated industrial segments.

Nice-to-Haves

• Direct marketing or strategic experience in enterprise software, especially LMS, LXPs, or enterprise knowledge systems.