Product Marketing Manager, Growth

Role Overview

As a Product Marketing Manager, Growth, you’ll build and refine user journeys for Stripe’s self-serve customers. This is a cross-functional role spanning data-driven optimization and creative storytelling to drive education, adoption, and measurable business outcomes.

Responsibilities

• Partner with Growth product and engineering teams to understand user journeys, identify friction points/drop-off, and determine where marketing content can accelerate activation and adoption.
• Develop messaging and content strategy for lifecycle touchpoints, including:
  • Marketing emails
  • Dashboard modules (e.g., Getting Started Modules, Insight Modules)
  • In-product surfaces
• Own end-to-end execution of growth marketing programs, including writing briefs, building copy frameworks, coordinating legal/compliance review, and working with MarTech/MOPS to ship globally localized campaigns.
• Act as a user advocate by deeply understanding self-serve segments (startups, SMBs, developers) and their motivations across the journey.
• Translate complex product value into clear, compelling narratives that drive action.
• Design and run experiments to optimize messaging, targeting, and channel mix.
• Track and iterate using metrics such as CTR, quality scores, activation rates, and conversion.
• Drive cross-sell and upsell programs using behavioral signals, timing windows, and personalized content.
• Coordinate across teams (Growth, Product, PMM, Data Science, Lifecycle Marketing) and external agencies to deliver seamless execution.
• Manage complex, multi-stakeholder projects with many interdependencies.

Requirements / What You Bring

• Experience as a Growth Product Marketer (explicit minimum requirements are not fully visible in the provided text).

Nice-to-haves

• Strong ability to balance data analysis with storytelling and messaging craft.
• Experience optimizing lifecycle performance and running experiments across channels and touchpoints.