Product Marketing Manager

Role Overview

GoGuardian is hiring a Product Marketing Manager to lead go-to-market execution and contribute to product marketing strategy across its K-12 portfolio. This is a hands-on role focused on translating product innovation into impactful marketing and sales outcomes.

Responsibilities

• Develop and execute go-to-market strategies for GoGuardian products across multiple segments
• Own product launches and feature releases, including:
  • coordinating timelines
  • creating launch/feature briefs
  • ensuring cross-functional alignment
• Analyze campaign and product performance data to find insights and recommend optimizations
• Partner closely with product and go-to-market teams to drive revenue growth and customer value

Requirements

• Experience building strategic product marketing plans (e.g., positioning, segmentation, go-to-market planning)
• Analytical mindset to interpret data and turn it into actionable insights
• Ability to synthesize customer insights, market data, and product information into clear messaging
• 4–6 years of product marketing or related experience in a B2B environment (product, marketing, or sales enablement)
• Customer-centric, proactive, organized, and able to manage multiple priorities in a fast-paced environment
• Strong communication skills and comfort working cross-functionally

Nice to Have

• Understanding of the K-12 education market
• Experience supporting product launches or campaigns end-to-end (planning through execution)