Product Marketing Manager

Role: Product Marketing Manager

Help Givelify’s rapidly growing giving community understand and adopt its products by owning positioning, messaging, and go-to-market strategy for key customer segments.

Responsibilities

• Shape positioning and messaging and define go-to-market strategies for products and customer segments.
• Use customer/market research, competitive intelligence, and company data to build product narratives, launch strategies, and enablement/marketing materials.
• Collaborate cross-functionally with teams such as Product, Customer Success & Experiences, Data Science & Insights, Creative, and Strategic Partnerships to drive strong launches, adoption, and growth.
• Develop launch campaigns and channel plans; base them on audience insights, market learnings, company goals, and past performance.
• Create, maintain, and update product marketing assets (e.g., positioning/messaging strategies, audience insights, competitive snapshots, launch initiative strategies).
• Lead audience validation to improve resonance and effectiveness.

Success Metrics (KPIs)

• Product usage
• NPS
• Percentage of consistent givers

Requirements (Non-negotiable)

• 3+ years of relevant and demonstrable product marketing experience.
• 5+ years total experience in marketing and/or strategy.
• MBA or MS in marketing or business.
• Experience in Consumer-Packaged Goods, Consumer Technology, and/or a 2-sided Marketplace and/or B2B Tech.

Nice-to-haves

• Mission-driven product marketing mindset focused on helping audiences solve real problems with the right products.