About the role

Role overview

As a Product Marketing Manager at Freshpaint, you will enable the company’s go-to-market (GTM) teams by creating impactful enablement assets and conducting market research. You’ll collaborate closely with sales, marketing, and product to ensure alignment and drive measurable results, particularly for healthcare marketers.

Responsibilities

Partner with sales teams to understand customer needs and develop tailored GTM strategies.
Develop and execute a comprehensive enablement plan for healthcare marketers.
Create high-impact enablement materials, including:
- Persona profiles
- Competitive battle cards
- Playbooks
- Other enablement assets
Conduct market research to support GTM execution and measurable outcomes.
Work cross-functionally in a fast-paced, early-stage environment to deliver impactful solutions.

Requirements

3+ years in product marketing or enablement roles, with success in high-growth, early-stage SaaS.
Strong written, verbal, and presentation skills; able to distill complex ideas into clear materials.
Demonstrated enablement focus with a track record of measurable results.
Data-driven, results-oriented mindset; adapt based on feedback.
Strong understanding of digital marketing/advertising and the digital ecosystem.
Ability to thrive in ambiguity and create structure.
Experience working cross-functionally with GTM stakeholders.

Nice to have

Familiarity with healthcare regulations such as HIPAA, CCPA, and/or GDPR.
Experience with HIPAA-compliant marketing.
Prior experience as an early employee at a similarly early-stage startup.

About Freshpaint

Freshpaint is a fast-growing startup in the digital marketing space. The company helps digital marketing and advertising teams drive measurable outcomes by aligning go-to-market efforts across sales, marketing, and product. It operates in a SaaS environment with a focus on enablement and market research.