Product Marketing Manager

Role overview

Join Driftrock as the first Product Marketing Manager. You will own the end-to-end go-to-market (GTM) enablement for the sales team, including launch assets, messaging, and the core product marketing library.

Key missions

• Own the GTM asset library: sales decks, one-pagers, battlecards, and product launch materials.
• Build and maintain core sales assets to ensure they reflect current positioning and help the team win deals.
• Lead GTM for new product launches: own positioning, messaging, and launch assets so sales is ready to sell.
• Collaborate with Commercial & Customer Success to produce customer case studies.
• Support a thought leadership program through written and customer-facing content.

Requirements

• Background in automotive, mobility, or adjacent B2B verticals.
• Familiarity with competitive positioning frameworks (e.g., April Dunford’s Obviously Awesome).
• Track record in a similar-sized scale-up (20–50 people).
• Strong ability to produce on-brand, professional marketing materials (sales decks especially).
• Proven experience building GTM sales assets (e.g., decks, one-pagers, battlecards) that sales teams use in B2B SaaS.
• Strong writing skills to simplify complex products into clear, differentiated narratives.
• Self-starter who prioritizes independently and ships with autonomy.
• Evidence of impact (years of experience less important than results).

Nice-to-haves / additional signals

• Experience with lead generation, marketing automation, or AdTech products.
• Comfort working directly with sales and commercial teams, turning customer/sales input into effective assets.