About the role

Role Overview

Product Marketing Manager for Crafted ERP at Doozy Solutions. Own product positioning and messaging, lead go-to-market initiatives, and drive thought leadership to strengthen the company’s industry narrative and sales enablement.

Responsibilities

Thought Leadership & Content Strategy
- Own a structured thought leadership program and content engine
- Maintain a 26-week editorial calendar with internal subject matter experts
- Partner with executive, product, implementation, and operations teams to develop high-quality content
- Use AI tools and modern content workflows to improve production efficiency
- Repurpose long-form content into LinkedIn, social, sales enablement, and other assets
- Ensure content consistently reinforces the core market narrative and value proposition
Product Positioning & Messaging
- Build and maintain positioning, messaging frameworks, and value propositions
- Communicate differentiation, industry expertise, and the NetSuite foundation
- Define/refine messaging by target segments and use cases
- Ensure consistency across website, sales collateral, presentations, and campaigns
Go-to-Market Strategy & Product Launches
- Lead product/feature launch planning and execution
- Translate product capabilities into clear customer benefits and business outcomes
- Partner with product, leadership, and sales teams on launch messaging and communications
- Ensure internal alignment and readiness before releases
Sales Enablement
- Create and maintain enablement assets (pitch decks, one-pagers, battle cards, objection handling)
- Convert thought leadership and marketing content into sales-ready resources
- Work with sales leadership to improve messaging effectiveness and conversion
- Support customer-facing teams with training and content
Cross-Functional Collaboration
- Collaborate with product management, sales, customer success, and leadership
- Gather customer/market feedback to improve messaging and positioning
- Monitor industry trends and competitive activity to inform strategy

Requirements

Strong storytelling and B2B product marketing capabilities
Deep understanding of B2B software marketing and content strategy

Nice-to-haves (implied)

Experience creating structured editorial calendars and thought leadership programs
Familiarity using AI tools and modern content workflows for marketing production
Experience with sales enablement materials and improving enablement-driven conversion

About Doozy Solutions

Doozy Solutions builds industry-focused software solutions on the NetSuite platform. Its flagship product, Crafted ERP, is designed specifically for beverage companies and aims to help them modernize how they do business. The company combines ERP expertise with domain knowledge and collaborative team culture.