Product Marketing Manager

Role Overview

CAI Software is seeking a strategic, results-driven Product Marketing Manager for the Graphic Communications business unit. You will drive awareness, adoption, and revenue growth for CAI’s Print Productivity Suites and workflow automation solutions in the print and packaging industry.

Responsibilities

• Go-to-Market Strategy: Develop and execute product positioning, messaging, and launch strategies for productivity suites and integrated workflow solutions.
• Sales Enablement: Create battle cards, presentations, and training materials to help sales communicate solution benefits.
• Market Research: Analyze customer needs, competitive trends, and industry insights to refine marketing strategy.
• Content Development: Produce thought leadership content (whitepapers, blogs, case studies, demo videos) focused on optimizing print operations.
• Demand Generation: Collaborate with marketing to generate leads for core MIS platforms and productivity solutions.
• Customer Journey Optimization: Ensure messaging is effective across the print buyer’s journey (awareness through conversion).
• Cross-Functional Collaboration: Partner with product management, sales, customer success, and channel teams to align initiatives to business goals.
• Channel Partner Marketing Support: Develop co-marketing and promotional enablement materials to support channel partners.
• Performance Tracking: Measure and analyze campaign performance and make data-driven recommendations for continuous improvement.

Requirements

• Experience translating technical capabilities into clear, value-driven marketing initiatives.
• Strong capability in positioning/messaging, go-to-market, and sales enablement.
• Ability to use market and customer insights to refine marketing strategies.

Nice-to-Haves

• Familiarity with the commercial, packaging, or specialty print industry and print operations workflow automation.