About the role

Role Overview

You will be a Product Marketing Manager (senior individual contributor) at Benchling, owning the go-to-market (GTM) strategy for the company’s data and instrument connectivity platform, automation workflows, analysis capabilities, and developer tools.

Key Responsibilities

Define and execute GTM strategy for Benchling’s integration backbone and automation tools, ensuring clear messaging and positioning.
Lead product launches and coordinate cross-functional teams to drive field readiness and market impact.
Serve as the internal expert on competitive landscape, buyer pain points, and emerging trends, and feed insights back into product.
Represent Benchling at conferences and industry events.

Requirements

10+ years in product marketing, with a track record of owning GTM for technical B2B products (developer tools, data platforms, API-first products, or infrastructure SaaS).
Exceptional storytelling and messaging with technical credibility.
Technical foundation to discuss data platforms, APIs, and developer tools credibly with data engineers and IT architects.
GTM operator experience: running launches at scale and building enablement programs that impact pipeline and revenue.
Life sciences curiosity and desire to learn the science and customer context.
Bachelor’s or advanced degree in a technical field.

Nice-to-haves

Working knowledge of scientific data analysis tools such as Prism, JMP, R, or Python.
Familiarity with life science lab workflows and/or common instruments (e.g., plate readers, HPLC, sequencers) and automation platforms.

About Benchling

Benchling is a life sciences software company providing a data and connectivity platform for managing scientific workflows. It supports automation workflows, analysis capabilities, and API/integration tools that help scientists and teams collaborate more effectively.