Product Marketing Lead

Product Marketing Lead

Sifflet is looking for a Product Marketing Lead to bridge product development and market understanding. You’ll own product messaging, drive go-to-market campaigns, and enable both customers and internal teams with technical, credible content.

Responsibilities

• Define & maintain product messaging: positioning, value propositions by segment, and competitive differentiation.
• Plan & execute go-to-market: campaigns for new features and product launches, including production of assets and activation.
• Create technical content: co-write and own technically credible materials alongside Product, Engineering, and Solution Architects.
• Provide product feedback to the Product team based on market and customer needs.
• Enable Sales: provide resources and training to support selling.

Requirements

• 5+ years of Product Marketing experience.
• Exceptional English writing skills; ability to adapt messaging for technical audiences and C-suite readers.
• Proven ability to co-create technical content with engineers/product managers.
• Comfortable engaging with data/analytics technical personas (e.g., data engineers, analytics engineers, data platform leads) and also economic buyers (e.g., Head of Data, CDO, CTO).
• Ability to read and challenge product roadmaps, advocate use cases, and align with priorities.
• Results-oriented: measure impact, iterate based on learnings.
• Autonomous and organized, able to manage multiple projects in a fast-moving environment.

Nice to have

• Hands-on familiarity with the modern data stack (e.g., dbt, Snowflake, Databricks, Airflow).
• Experience launching products at Series A/B stage startups.
• Knowledge of the data observability / data quality market landscape.
• Experience building a sales enablement program from scratch.
• Ability to write in French as well as English.

Location / Work model

• Full remote (London, GB).