Product Marketing Lead

Role overview

As a Product Marketing Lead at SeatGeek, you will own the core positioning, messaging, and go-to-market strategy for key product solutions. You’ll work cross-functionally to ensure successful launches and to strengthen market fit, particularly with enterprise audiences and their fans.

Key missions

• Craft differentiated, unified positioning and messaging (including RTBs) and develop go-to-market plans for product solutions.
• Build deep understanding of product offerings for both clients and fans, including customer needs and differentiators versus key competitors.
• Create programs and content that help clients and their fans get maximum value from SeatGeek products.
• Drive internal alignment and understanding of SeatGeek’s differentiated value for Sales and Customer Success teams.

Profile / requirements

• Ability to clearly articulate the value of complex products, including building a messaging hierarchy and content strategy.
• 8+ years of product marketing experience, ideally in complex industries with competition and/or regulatory considerations.
• Strong written and verbal communication; comfortable presenting to leadership.
• Proactive, ownership-oriented approach with a solutions mindset; balance analytical thinking with decisive judgment.
• Willingness to quickly and deeply learn the live event technology market, customer base (teams, leagues, artists, fans), and competitors.
• Proven track record taking high-profile products/features to market for growth, with both business and consumer audiences.
• Experience leading or contributing to pricing initiatives (taking new pricing/packages to market).

Nice-to-haves

• Not explicitly stated beyond the enterprise and live event technology focus and pricing initiative experience.