Product Marketing Lead

Product Marketing Lead

Lead Builder.io’s market positioning and help scale adoption by shaping category language, differentiation, and analyst engagement. You’ll translate product velocity into durable market authority and influence executive and enterprise conversations.

Key Responsibilities

• Define and scale Builder.io’s market position and ensure enterprise buyers clearly understand the AI-driven transformation.
• Develop and continuously refine Builder’s narrative as an AI product development platform, creating clear, differentiated messaging.
• Own go-to-market launch strategy for major product launches, partnering with Product on:
  • Packaging
  • Pricing
  • Value communication
• Align cross-functional teams (Product, Engineering, Revenue) around a cohesive market story.

Requirements

• Influence & alignment: Ability to build internal conviction for category-defining positioning and align teams in a fast-moving environment.
• Technical fluency: Comfort engaging engineering leaders and understanding modern frontend frameworks (React, Next.js, Vue), Git workflows, and AI-driven tooling.
• Execution discipline: Ability to move from positioning documents to launch plans and sales enablement without losing clarity or momentum.
• Experience: 7+ years producing content for B2B SaaS companies (bonus for technically complex/developer-focused spaces).
• Analyst engagement: Experience briefing or working with industry analysts; understanding how enterprise technology categories are evaluated.
• Enterprise GTM understanding: Deep understanding of enterprise buying cycles, multi-persona sales motions, and competitive differentiation.
• Strategic perspective: Experience defining category narratives (not only product messaging) and simplifying complexity without losing precision.

Nice to Have

• Experience in technically complex or developer-focused markets.

Location / Work Model

• Full remote