Product Marketing Director (VCSP)

Role overview

Director-level individual contributor Product Marketing Director responsible for the VCSP (Veeam Cloud & Service Provider) route to market. You will drive partner growth and retention by shaping portfolio positioning, partner value messaging, and field execution across Veeam offerings delivered via service providers.

Key missions

• Develop strategies to improve VCSP partner growth and retention through effective go-to-market positioning.
• Collaborate with cross-functional teams (Product Management, Partner Marketing, Partner Business Management, and VCSP Sales) to ensure execution and strategy implementation.
• Create partner- and customer-facing messages and content, translating product capabilities into partner and end-customer value.

Responsibilities

• Define and communicate portfolio-level positioning for multi-product solutions.
• Tailor narratives for partner audiences and end-customer buying groups (technical to executive).
• Use an analytics-driven approach to define metrics, interpret performance signals, and recommend actions.
• Lead outcome-focused cross-functional execution in a global, matrixed environment, using influence in ambiguity.
• Build enablement and content assets (e.g., frameworks, plays, competitive positioning, sales/partner enablement) and support measurable results.
• Bring executive presence to influence senior stakeholders and lead/participate in QBR discussions.

Requirements

• Strong technical/market familiarity and analytical mindset, ideally with exposure to:
  • Data resilience, backup & recovery, ransomware recovery
  • M365 data protection
  • Cloud storage/immutability
  • Kubernetes and/or modern application data protection (preferred)
• 10+ years in product marketing, partner marketing, product management, or go-to-market roles in B2B software and/or cloud services, including meaningful experience in VCSP/MSP ecosystems (cloud/service providers, managed services, channel-led GTM).
• Proven ability to create compelling messaging and narratives for portfolio solutions across partner and end-customer audiences.
• Demonstrated cross-functional collaboration across Product, Sales, Partner/Channel organizations, and Marketing in global matrix settings.
• Track record of diagnosing business problems, building an evidence-based POV, and driving measurable cross-functional outcomes.
• Bachelor’s degree (Business/Marketing/Technology or related). MBA is a plus.
• Willingness to travel for partner meetings and key industry events.

Nice to have

• MBA or equivalent advanced degree.
• Deep tenured experience specifically within VCSP/MSP partner business models, including understanding of unit economics and retention drivers.