Product Marketing Director (Premium Content & Data)

Role Overview

Lead product marketing strategy for premium content, proprietary data, and expert call services. You will craft messaging and positioning for financial services, corporate, and consulting buyers, and own end-to-end go-to-market (GTM) execution.

Responsibilities

• Define and implement product marketing strategy for premium content, proprietary data, and expert call services.
• Build complete customer journeys by collaborating with Sales, Marketing, Business Development, and Customer Success.
• Lead launches and post-launch iteration, including evaluating opportunities and segmenting the market.
• Drive awareness, pipeline, adoption, and expansion through cross-functional execution.
• Conduct structured market and customer insight work.
• Create high-impact sales and customer assets.
• Establish operating rhythms that connect GTM teams with global product and marketing.
• Hands-on leadership: grow and shape an existing high-performing product marketing team and build culture.

Requirements

• Strong storytelling ability to translate complex, data-rich products into concise narratives for senior audiences.
• Comfortable presenting to large groups and speaking at industry events/tradeshows.
• Deep understanding of the financial services landscape (hedge funds, investment banks, private equity, venture capital, and adjacent buyers) and how they research and buy.
• Highly analytical: able to size opportunities, prioritize bets, and measure impact across the funnel.
• 8–10+ years in B2B SaaS marketing with a strong product marketing foundation, including prior leadership of PMM teams at high-growth companies (ideally built/scaled a team).
• Strong people leadership: hired/coached product marketers and eager to build a high-performing PMM team.
• Proven cross-functional influence with Product, Sales, Marketing, and Customer Success.
• Demonstrated success delivering GTM strategies that drove pipeline, adoption, revenue, and retention.
• Ability to turn ambiguous problems into clear strategies/roadmaps and drive execution with partners.
• Experience targeting enterprise or upper mid-market customers, ideally within financial services/capital markets/market intelligence.

Nice to Have

• Domain expertise specifically in financial services, capital markets, or market intelligence.
• Experience with AI, data, or analytics products.