About the role

Role Overview

TrueCar is transforming from a traditional lead-gen marketplace into a “Price Discovery Machine.” As a Product Manager, you lead a cross-functional squad to turn visionary designs into functional, high-impact mobile-first user experiences.

How You Will Drive Success

Translate Vision to Function: Convert vision and high-fidelity designs into granular functional requirements, logic, and user flows.
Revenue-Driven Speed: Lead a cross-functional squad to move prioritized initiatives through delivery.
Identify Iterative Wins: Deliver “quick-win” versions of complex features to create incremental value toward the Price Discovery North Star.
Operationalize Content & Ads: Manage CMS systems for configuring complex OEM incentives; integrate with CDPs for in-experience ad slots and personalized targeting.
Communicate the Narrative: Act as the primary storyteller for squad progress, ensuring stakeholders understand how iterations ladder up to the company transformation.

Your Expertise

Master of Organization: Detail-oriented while balancing holistic system thinking and domain switching without slowing delivery.
Alignment Specialist: Bridge vision discussions and designs to ensure the squad builds what was intended.
Logic-First Mindset: Derive functional requirements and UX flows from visual prototypes.
Mobile-First UX Thinker: Prioritize small-screen UX (vertical scrolling, conversational UI).
Exceptional Collaboration: Strong communication and collaboration in a fast-moving cross-functional environment.
Data-Backed Thinker: Use quantitative metrics to support assumptions and recommendations.

Preferred Qualifications

Technical Familiarity: CMS principles for incentive management; advertising tech including CDPs and ad-slot configurations.
Automotive Industry Exposure: Familiarity with OEMs and advertising practices (targeted offers, OEM incentives).
Education/Experience: BA/BS in business, computer science, or related field, and/or prior Product Manager experience.

Location / Remote

US-based; posting indicates #LI-Remote.

About TrueCar, Inc.

TrueCar, Inc. operates a platform focused on helping consumers make smarter car-buying decisions. The company is transforming its business toward a “Price Discovery Machine,” emphasizing user experiences that make customers feel confident about saving money and time.

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